Stop Paying Commission.
Start Keeping More.
Traditional agents charge 2–3% of your sale price. On a $1M home, that's up to $30,000 gone. My Agency members save an average of $38,000 — without sacrificing service, results, or transparency.
The Problem
What Commission Is Really Costing You
In NSW, real estate commission rates are unregulated. The average agent charges 2–2.5% of your sale price — and that's before marketing fees. On the Central Coast, where median house prices sit above $1M in many suburbs, that translates to a five-figure bill that vendors rarely question.
$750,000
Commission on a $750K sale
$15,000 – $22,500
Traditional agent fee (2–3%)
$1,000,000
Commission on a $1M sale
$20,000 – $30,000
Traditional agent fee (2–3%)
$1,400,000
Commission on a $1.4M sale
$28,000 – $42,000
Traditional agent fee (2–3%)
Figures based on standard NSW commission rates. Does not include additional marketing fees often charged on top.
Run the Numbers
What Would You Actually Save?
Every dollar you hand to a traditional agent in commission is a dollar that doesn't go toward your next chapter. Use the calculator to see exactly what the alternative looks like for your property.
- No percentage-based commission on your sale
- Transparent, flat membership fee — no surprise bill at settlement
- Financial planning access built into your membership
- One agreed fee upfront — not a percentage of your sale price
Free Calculator
See How Much You Could Keep
Enter your property value and when you plan to sell to see what a traditional agent would charge — and how much you save with My Agency.
Side by Side
Traditional Agent vs. My Agency Membership
What You Get
Everything Included in My Agency Membership
Save an Average of $38,000
Our members consistently save tens of thousands versus paying traditional commission rates. That money stays with you — not your agent.
Transaction Protection
Membership includes enhanced legal and financial safeguards at every stage of your sale — covering you from appraisal through to settlement.
A Trusted Agent on Retainer
When life changes arrive — a new baby, a job offer, a separation — you already have an agent who knows your property and your goals. No starting from scratch.
Wealth Management Access
Property is your most powerful financial asset. Membership connects you with financial advisers who understand real estate — so every decision builds toward your long-term goals.
Ready When You Are
95% of sales aren't planned. Membership means when the moment comes — expected or not — you can move immediately with full confidence and zero wasted time.
Straight-Talking Advice
No commission pressure. No inflated appraisals to win your business. Just honest, data-backed advice from an agent whose success depends on your result.
Exclusive to Members
My Agency Buyers Advocacy
A complimentary service for My Agency members. We guide you through every stage of the property purchasing journey — from identifying the right opportunity to negotiating the best outcome and assessing its full potential.
Finding Your Home
Owner Occupier
Buying a home is one of the most significant financial decisions you'll make. We take the stress out of the search — helping you identify the right property, assess its true value, negotiate with confidence, and avoid costly mistakes.
- →Tailored property briefs and suburb analysis
- →Access to off-market and pre-market opportunities
- →Independent negotiation on your behalf
- →Due diligence and contract review guidance
Building Your Portfolio
Long-Term Investment
Strategic property investment requires a different lens. We help you identify assets with strong long-term capital growth potential, assess yield and holding costs, and build a property portfolio that works for your wealth goals.
- →Investment-grade property identification
- →Suburb and market growth analysis
- →Cashflow and yield modelling
- →Portfolio structuring in collaboration with our wealth team
Renovation & Feasibility
Short-Term Flips
The right renovation project can generate significant returns — but only with the right entry price and a realistic feasibility assessment. We help you find the opportunity, run the numbers, and negotiate a price that makes the project viable.
- →Renovation feasibility and scope assessment
- →Comparable sales and after-renovation value analysis
- →Trade and project cost benchmarking
- →Negotiation strategy to protect your margin
Complimentary for Members
Buyers Advocacy at No Extra Cost
While traditional buyers agents charge 1.5–3% of the purchase price — often $15,000 to $30,000 per property — My Agency members access our full buyers advocacy service as part of their membership. No separate fee. No commission on your purchase.
The Process
How My Agency Membership Works
Join
Become a member and get immediate access to your dedicated agent, financial planning guidance, and market intelligence.
Prepare
We build your property strategy — pricing position, presentation plan, and timing — so you're ready to move when the moment comes.
Sell
When you list, we execute: professional photography, multi-platform marketing, inspections, and hard negotiation on your behalf.
Keep More
Settle with confidence knowing you paid less, got more, and have a financial plan for what comes next.
FAQ
Common Questions About Membership
What exactly is included in My Agency Membership?
My Agency Membership gives you access to a trusted, licensed principal agent (Rhys Reid), financial planning guidance through our Wealth Management service, transaction protection throughout the sale process, and full marketing support — photography, copywriting, multi-platform listing — when you're ready to sell. Everything is transparent upfront with no hidden fees.
How does this compare to discount or flat-fee agents?
Discount agents reduce their fee by reducing their service — less marketing budget, less negotiation, less time. My Agency's membership model delivers full-service, premium representation. The difference is the fee structure: instead of taking a percentage of your sale price, we operate on a transparent membership basis. You get more, and you pay less.
What if I join but end up not selling?
Membership isn't just about selling — it's about being prepared and having a trusted property advisor in your corner at all times. The financial planning access, market knowledge, and ongoing strategic advice have genuine value independent of whether you transact. Speak to us about the specifics of your situation.
Where does the '$38,000 average saving' figure come from?
The $38,000 figure represents the average difference between My Agency membership costs and the standard commission a Central Coast vendor would pay a traditional agent on a comparable sale. It's based on a comparison against the regional average commission rate applied to our average sale price. Individual savings vary depending on property value and specific terms.
Is there a lock-in period for membership?
Contact us to discuss membership terms. We're confident that once you understand the model, you'll see the value — so we don't rely on lock-in clauses. Our track record speaks for itself: 99% client satisfaction across 150+ properties sold.
Does the membership model affect how hard you work for me?
The opposite, actually. Traditional commission creates a subtle misalignment — an agent's payday is guaranteed once you sign, regardless of the final result. Our model ties our success to yours. We have every incentive to negotiate the best possible price and deliver the best possible experience.
Ready to Keep More of Your Sale?
Find out exactly what your property is worth — and exactly how much you'd save with My Agency.