When I started in real estate, I charged commission like everyone else. A percentage of the sale price, paid on settlement. It felt normal because it was normal.
Then I started doing the maths.
What Commission Actually Costs You
On a $900,000 Central Coast property, a standard 2.5% commission comes to $22,500. Add GST and you are at $24,750. On a $1.2 million home, that figure climbs past $33,000.
For what? The same service, the same process, the same photographer, the same listing on realestate.com.au.
The commission model does not reward effort or results. It rewards a higher sale price because the agent's income scales with yours. In theory that aligns incentives. In practice, the difference between a $950,000 result and a $980,000 result is $750 in the agent's pocket but $30,000 in yours.
What I Do Instead
My Agency operates on a membership model. You pay a flat fee to access our full service. Not a percentage. Not a variable figure that changes depending on what your home sells for.
That flat fee covers professional photography, listing on realestate.com.au and Domain, all open homes and private inspections, negotiation, and contract management through to settlement.
Marketing costs are separate and quoted upfront, so you know the full picture before signing anything.
Why This Matters for Sellers
The average My Agency member saves $38,000 compared to paying standard commission rates on a comparable sale.
That is not a rounding error. That is a kitchen renovation, a year of mortgage payments, or a significant contribution to your next deposit.
And because my income does not scale with your sale price, my job is simply to get you the best possible outcome as efficiently as possible.
The Honest Trade-Off
I will tell you what the membership model is not. It is not free. There is a cost, and you should weigh it against what you would otherwise pay.
What I can tell you is that for the vast majority of Central Coast sellers, the membership fee is substantially lower than what a percentage-based commission would take from the same transaction.
If you would like a direct comparison for your property, book a free appraisal and I will show you the numbers side by side.
Book a free appraisal or learn more about how membership works.